Turn your strategy into results through joint ownership
You've launched the strategy but the organisation isn't moving on it. The operating model no longer fits the ambition. The team keeps missing plan despite having one. These are the moments I work in.
I help marketing and sales leaders close the gap between strategic intent and what actually happens, through a process that builds real ownership in your team, not a deck handed down from the top.
My approach combines commercial logic with the behavioural side of change, because strategies don't fail on the spreadsheet, they fail in the room. I bring steadiness when things are chaotic, surface the hard choices leaders would otherwise keep circling, and say the uncomfortable truths others avoid.
Much of my work happens after the strategy deck is done, as a sparring partner preparing leaders for board conversations, stress-testing decisions, and staying honest about what's really moving versus what's just being reported.
My clients
Leaders in marketing and sales across sectors have trusted me to help land their strategies. References available upon request.
What my clients say
"Alexander helps us to turn our commercial objectives into concrete action plans which are rock solid. In addition, Alexander knows how to challenge us to think from the customer perspective, substantiate choices and structure them in a clear way. The right attention in the planning phase enables me to engage all stakeholders in the next steps with true movement in the organization as a result."
Monika van Hoogenvest
Chief Marketing Officer - Sopra Steria
"Alexander‘s ability to make strategy clear and measurable is outstanding. He is courageous in challenging the status quo and creating boundaries around projects so that they deliver what they were intended to. I have worked with him on two significant change initiatives and neither would have been as successful without his expertise and hands-on support."
Simon Mitchell
Global Marketing Director - Korn Ferry
"Alexander helped me transform our rough ideas into clear strategic plans that received board approval for execution. During the implementation, Alexander played a significant role in executing the projects. His ability to turn complex strategies into action was critical to the success of the projects. He was a valuable asset to us and played a major role in my personal growth!"
Dennis van der Quast
Retail Development Manager - Nederlandse Loterij
"Alexander helped us make our strategy concrete and actionable. His fresh and engaging approach brought energy and focus to our strategy process. His sharpness in discussions and ability to ask the right questions elevated the strategy content. He tailored the approach to fit our specific needs and culture. As such, we got what we needed: a clear and actionable strategy owned by everyone involved that resulted in a firm growth of our EBITDA."
Joris Willemse
Chief Commercial Officer - Delicia
”Alexander helped us shape our future at Arla with a purpose, vision, strategy, and implementation. He led the leadership team and the organisation by gathering knowledge, highlighting diverse perspectives, and making sharp decisions. This required strategic and analytical thinking, but above all, it was about working with people. He combines a flexible, light-hearted, and pragmatic approach with a focus on individuals. This led to good engagement and excellent results.”
Ernesto Kerkhof
Marketing Director - Arla Foods Netherlands